The Customer And The Product.

 

The

Customer

& The

Product.

Identity. Purpose. Treasures.

IT'SWITHINYOU.

Samuel Kahoro.

Business Commentary

A Product is a Call That You Answer

March Edition 2023

"Why Understanding Customer Needs is Key to

Successful Product Design"

"Customer-Centric Approach: Building Products

That Meet Needs, Desires, and Wants"

"The Real Product: Addressing Underlying Needs

and Desires for Business Success"

Your

Product Is

The Needs

Of Your

Clients.

Define a product and its relationship with the

Customer.

In essence, a product is a solution that meets a

specific need, want, or desire of a customer. The

customer is someone who seeks out this solution

because it aligns with their needs, desires, wants, or

loves. A successful product is one that not only

satisfies the customer's needs but also creates a

mutually beneficial relationship where both the

customer and the business gain value. To design a

successful product, it's crucial to have a deep

understanding of the customer's needs and

preferences and to create a solution that addresses.

them effectively.

Origin and beginning of a product:

The needs, desires, loves, and will of a person always

come first, and products are designed to meet and satisfy.

those needs. Some businesses create a product and then.

search for customers who might be interested in it, while.

others first identify their target audience and then create.

a solution that addresses their specific needs. However,

to ensure a successful product, it's essential to prioritize.

the customer's needs and preferences and tailor the

solution accordingly. This customer-centric approach not

only leads to a better product-market fit but also builds a

loyal customer base that can drive the success of the

business in the long run.

What the true product really is:

To summarize, a product is not just a tangible object that

you create, acquire, or purchase, and then search for a

buyer. Instead, a product is something that arises from

finding a person whose needs, wants, desires, and loves to

align with it, and then engaging with them to solve and

address their specific needs. The true product is the set of

desires, needs, loves, and wants in the person, and the

object itself serves only as a means to fulfill those needs.

Therefore, it's important to focus on understanding the

customer's needs and preferences and design a product that

caters to those needs, rather than just creating a product

and trying to find buyers for it.

The Myth there are no customers:

People always have needs, desires, love, and wants, and

there's never a specific time, season, or moment when

those needs disappear. A business that only focuses on

the product from the perspective of particular goods,

items, or services for sale, without considering the

underlying needs and desires of the customers, is

bound to lose out. The authentic product is not the

tangible item or service for sale, but rather the specific

and collective set of needs, desires, loves, and wills that

are prevalent among the customers. Therefore, it's

essential for businesses to understand and address the

underlying needs and desires of the customers, and

design products that cater to those needs, rather than

just creating a product and trying to sell it without

considering the customers' preferences and

requirements. By adopting a customer-centric

approach, businesses can build a loyal customer base,

which can drive the success of the business in the long

Run.

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design strategies."

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Samuel Kahoro

Veterinarian Turned,

Author And Coach.

"Unearth Your Distinct Identity and

Purpose Ignite and prompt its

applications for success".

Email: info@itswithinyou.org

WhatsApp +254733813405

#productdesign #customercentric

#businessstrategy #marketing #needs

#desires #wants #customerneeds

#productdevelopment #marketresearch

#customerpreferences

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Your Product Is In

The Needs Of Your

Clients.